Hi, I’m Liz.

I sit at the intersection of business, strategy, and creativity. For over 15 years I have designed narratives, systems and strategies for digital and real world products - launching AI-powered data analytics tools, designing physical objects, and building experiences that people remember. I’ve led go-to-market strategy for B2B SaaS companies, designed a toy that’s now part of a broader creative venture, and developed brand narratives that move markets and minds.

My work is about convergence - of disciplines, of purpose, of meaning. Whether I’m shaping a product, crafting a narrative, or building a new venture, I approach it with curiosity, intuition, and an unapologetically high standard for taste and impact.

I hold a BA in Psychology from Barnard College, Columbia University and an MA in Design from the Universidad de Los Andes (Bogotá, Colombia).